As a PlanNet Marketing Rep, your main objective is to sell our exclusive product – the InteleTravel at-home Independent Travel Agency business, or ITA. You can also build a team of other Reps who will sell ITAs.
In our online world, many Reps are leveraging social media, funnels and other electronic media to get the word out about their business and sell the product. So let’s talk about the BEST ways to market your business online.
1) Talk about Earning Money! That’s right, show me the money people. When you are selling ITAs, the very FIRST thing you should always mention is the income opportunity for the Agent – how a person can sell travel to earn travel commissions when they become an ITA. That can sound something like, “When you become an InteleTravel Agent, you can sell travel to anyone – friends, family, even yourself. You’ll earn a commission based on the travel you sell.” Don't talk about saving money by booking your own travel, just let the Agent know how they can EARN income.
2) No Agent Rates or Perks. There are definitely some benefits to being a Travel Agent, often Agents do receive special rates or extras because travel vendors want Agents to come see what they have to offer and then recommend it to their customers. HOWEVER, these are not selling features! Reps should NEVER post Agent Rates or Agent Perks when trying to sell ITAs. Stick to how Agents will earn an income – that’s the way to sell.
3) Keep Reps and Agents Separate. There are a growing number of individuals who are BOTH PlanNet Reps and InteleTravel Agents. The PlanNet Marketing Rep is selling ITAs and enrolling other Reps to earn residual income and supplement their lifestyle. The InteleTravel at-home Travel Agent is booking travel and earning commissions on those bookings. We are partners in business, but we are NOT one business. We are two separate businesses with independent and separate management, operating in two different industries. Together, we are hugely successful. It’s important for our Reps and Agents to understand this separation and clearly state who they are representing in their social media or online posting – all posts should clearly be from a PlanNet Rep or an InteleTravel Agent – but never both in the same post (as it is noncompliant and very confusing for others). Please don't say, "I'm a Travel Agent and I can show you how to be one, too!"
4) Keep It Simple. You don’t have to provide every single piece of information or 15 examples of great rates to sell the ITA. In fact, keeping things simple will most likely attract more people to your posts/pages/stories. There are videos available in your Virtual Office as well as our corporate PowerPoint Presentation to share all of that information once someone is interested. When it comes to piquing interest – talk about Earning Money from home in the fabulous travel industry! That sounds pretty great to me, others will think so too!
At PlanNet Marketing, we work very hard to provide our Reps with the tools and information they need to be successful. In our world, information is literally at our fingertips and our online audience is huge! Please remember that every word and image you post and every syllable you speak, they all reflect back on the company you represent – PlanNet Marketing.
If you don’t know the answer – please ask us. Our Support Team is available by phone and email, as well as Support Ticket. They are incredibly responsive and always willing to assist. As always, if you have any questions about this or any Policy, please email Compliance@plannetmarketing.com.
-- PlanNet Marketing Policies and Procedures are located in your Virtual Office in the Information Center (go to Resources, then Policies and Procedures).
~Amanda Restivo, VP, Compliance -- arestivo@plannetmarketing.com
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