How to Talk About “THE MONEY”
PlanNet Marketing offers our Reps the opportunity to own a business they work on their terms; a business that has the potential to afford many with freedom, flexibility and financial independence. There are many ways to share these potential benefits with people who may be interested in joining us – one way is through social media.
Social Media is a huge component in many of our lives – and it’s an amazing tool that we can use to connect with people from all over the world, instantly! However, when we use social media to work our business, there are some rules to follow.
If a PlanNet Marketing Rep is posting about the PlanNet Marketing business or earnings potential, it could be considered an Income or Lifestyle Claim. An income claim is a statement about a company’s income earning opportunity. A lifestyle claim is a statement about a person’s ability to live a certain way due to their earnings with a company. There is nothing inherently wrong with a comment about PlanNet Marketing’s Compensation Plan, the earning potential, and the benefits a Rep experiences in their life due to those earnings. The claims we must watch out for are the ones that might cloud a person’s judgement. We want our Reps to join PlanNet with a clear head and a full understanding of the effort and time required to make their business a success.
Here are a couple of examples of posts that are Income Claims:
“Come Learn How to Earn 6 Figures”
“Sally Smith just gave herself a $12,000 raise!”
“I replaced my income with my part-time home-based business.”
Each statement makes a claim about income earning potential. The statements might all be TRUE, but the rule of thumb is not whether the statement is true – but is it representing the AVERAGE earnings of a Rep with PlanNet Marketing? In all of these cases, the answer is no – these are not representative of average earnings.
Here are examples of Lifestyle Claims:
“Out of debt! Never thought I’d get here. Thank you PlanNet Marketing!”
“Paid my car off…bought another and paid that off too!”
“Retired at 40 – want to know how?”
Making statements about earning potential, or even lifestyle potential (retire early, pay off your debts, buy a dream home) might entice prospects to join PlanNet to achieve the “American Dream” or any dream, without consideration for the level of work and commitment necessary to achieve those results. We want to ensure anyone joining PlanNet Marketing as a Rep is doing so with an accurate understanding of earnings potential and a game plan for success. Prospects don’t need to be seeing stars, or dollar signs, just to catch the vision.
If you are making claims on social media about earning potential or lifestyle potential with PlanNet Marketing, then you MUST include an Income Disclaimer and a link to the PlanNet Marketing Income Disclosure Statement (IDS). Here are some examples of a Disclaimer (to be included with your social media post):
“Career Level Income is not typical. See PlanNet Marketing Income Disclosure for full details on earnings.”
“PlanNet Marketing does not guarantee any level of success or income from the Rep Opportunity. Each Rep’s income depends on his or her own efforts, diligence, and skill.”
“My income is not typical of the average rep. So be above average and WORK like I did to achieve these results. Want evidence? Check out our income disclosure statement: [include link to IDS]”
After adding a Disclaimer to your post, you should add a link to the 2018 PlanNet Marketing Income Disclosure Statement. https://www.plannetmarketing.com/en-us/Income-Disclosure
Income or lifestyle claims, even when true, that are not backed up by disclosing average earnings (or simply sharing the company’s IDS) leave PlanNet Marketing and our Reps open to liability. Let’s work together to safeguard our company and keep it the BEST place on the PlanNet!
-- Policies and Procedures Section 3 and 4.4.A, located in your Virtual Office in the Information Center (go to Resources, then Policies and Procedures).
~Amanda Restivo, Vice President, Compliance -- arestivo@plannetmarketing.com