COMPLIANCE CORNER

Last week we discussed marketing – today, let’s talk about branding.

First of all – what’s the difference?! There is a BIG difference!

Marketing says, “Buy our product! It’s better and faster and easier – you’ll love it!” Many of you market your product daily – on social media, in person, over the phone, in print.

Branding should go hand-in-hand with any marketing effort. Branding is not pushing your product on others, but instead pulling them in with who you are and how you do business. It’s communicating the characteristics, values, and qualities that tell a person what this particular brand is and is not.

A brand will help encourage someone to buy a product by supporting whatever marketing strategies are being used, but the brand does not say “buy me.” Instead, branding says “This is what I am. This is why I exist. If you agree, if you like me, you can buy me, support me, and recommend me to your friends.”

PlanNet Marketing has a very specific branding strategy. We want to be the BEST – we want to be the best at sales, at marketing, at answering phones, at answering questions, at supporting our Reps, at helping our employees, at hosting meetings, at paying on time, at following the rules, at explaining the rules, at building a company, at building an atmosphere…we want to go above and beyond.

We want you to be the best too! We want you to be professional, ethical, helpful, encouraging, positive, friendly, smiling, successful. Are you there? Are you doing it? Or have you painted a very different branding image for your business?

I CHALLENGE each of you over the next week – look at yourself, look at your brand. Who are you telling the world you are? What are you communicating in your social media posts and comments? When you ask your team and clients “What am I? Why do I exist?” - what do they say? Dig deep and make sure that your marketing efforts aren’t going to be eclipsed by your branding. Make a decision to tell the planet exactly what you’re about and get people to agree with you – you won’t have to market nearly as hard if people agree and like you and support you. If they know you and know what you’re about – they’ll want to buy from you and they’ll recommend you to their friends.

-- The PlanNet Marketing Policies and Procedures are located in your Virtual Office in the Information Center (go to Resources, then Policies and Procedures).
~Amanda Restivo, Vice President, Compliance -- arestivo@plannetmarketing.com

CUSTOMER SUPPORT Q&A

Q: When I change my PlanNet Marketing account information (email address,phone number, mailing address) will that change automatically take place on Hyperwallet and Inteletravel?

A: No. Each company will need to be notified separately.

PlanNet Marketing can be contacted at 470-443-9330 or support@plannetmarketing.com
Hyperwallet can be contacted at 855-244-7984 or support@paylution.com
Inteletravel can be contacted at 800-873-5353 or customerservice@inteletravel.com

~~ Sarah Muscarella, Manager of Customer Support

MARKETING MATTERS

Marketing Presentation Updated!

The PlanNet Marketing Presentation has been updated. Please take a minute to download the new version. Once you download the new version you will choose READ ONLY to view the presentation. It is important that our Reps do not make any edits to the corporate approved presentation. If you have questions, please contact Support.

~ LeAnn Troeckler, Chief Operations Officer

Good Friday Morning from the Marketing side of the PlanNet!

Send us pictures of your ‘The Best Place on the PlanNet!’ scroll from one of your PlanNet adventures and we will post it in an upcoming blog, like the picture of our Founder, Chairman & CEO Donald Bradley with Team Oklahoma below!

If you don't have your PlanNet scroll, you can order one through the PlanNet store located in your VO, or click here: http://www.travelnetworkshop.com.

Please submit your photo to: support@plannetmarketing.com.

~ LisaMarie Klinger, Vice President Marketing Administration