COMPLIANCE CORNER
Has anyone else noticed that Reese's is EVERYWHERE!?
Literally, their marketing is red-hot on fi-ya (fire) right now. I walk into the store and I see Reese's. I pull up to the gas station and I can see their standalone displays from outside in the parking lot.
There's Reese's Peanut Butter Cups, Reese's Big Cup, Reese's Miniature Cups, Reese's Pieces, Reese's Cups Stuffed with Pieces, Reese's Fast Break...you can BBQ it, boil it, broil it (I'm getting off topic here).
In a country where Reese's Peanut Butter Cups are a household name and easily considered one of America's favorite candies - who decided to go the extra ten miles!?
Reese's is working their tail off to make sure there's a cup for everyone - even if you don't like milk chocolate (crazy, I know, but there are people!) you can buy a white chocolate peanut butter cup from the friendly, thoughtful people at Reese's.
What about you?
Seriously, what are YOU doing to market yourself? Are you selling something everyone loves and wants and just resting on your laurels? Or are you slicing and dicing your PB Cup in every way imaginable to appeal to any and every person who walks through the proverbial "doors" of your business!?
Marketing is everything.
There will always be someone who doesn't like peanut butter or travel, but for all the other "normal" people out there - you need to make your product and yourself as appealing as possible.
They like country music? There's a cruise with a slew of country music legends setting sail at the end of January 2019. Are they a coffee enthusiast? Send them to La Zona Cafetera, better known as "the coffee triangle" in the mountains of Columbia. Maybe they LOVE Reese's Peanut Butter Cups! Then a trip to Hershey, Pennsylvania would be perfect - see where it all started, visit the HersheyPark theme park and ride a candy themed roller coaster.
My point is simple, when you're holding something as universally loved and desired as travel, you sometimes forget that your job is to help everyone feel the travel love. Don't just sit back and say, "Everybody loves travel! They'll buy it." Market yourself and your travel business in such a way that everyone wants to buy it - from YOU.
-- The PlanNet Marketing Policies and Procedures are located in your Virtual Office in the Information Center (go to Resources, then Policies and Procedures).
~Amanda Restivo, Vice President, Compliance -- arestivo@plannetmarketing.com
CUSTOMER SUPPORT Q&A
Q:
Where do I find the PlanNet annual fee option?
A: The annual fee option of $191.52 USD (a 20% discount) is available to all Reps after the initial enrollment process is completed. It is located in the Virtual Office under My Business > Make a Purchase. Please be sure to deactivate the monthly payment option once it is purchased. Please contact support at support@plannetmarketing.com or 470-443-9330 for further assistance.
~~ Sarah Muscarella, Manager of Customer Support
marketing matters
Are you where you want to be?
I see room for improvement in everything I do, being a mom, a wife, a co-worker, a COO, the list goes on. Every day is a learning process to get where I want to be and do what I know I am capable of. There is always something that seems to knock me down every day - a fight between my kids, a missed appointment because I got sidetracked on something else equally important, or this morning my internet going down for five minutes at the most critical part of my day when I needed to get some important work done.
I had to remind myself to take a breath and keep moving. Sometimes these frustrations or distractions just become an excuse to give up. Keep moving on and if there is a frustration or distraction that we can help you through, then call the S-Team - we want to help you continue down the path to excellence!
~ LeAnn Troeckler, Chief Operations Officer
Good Friday Morning PlanNet Reps!
If you've been on the Inspirational Morning Vitamin Call, you will know the Directors have started a new series incorporating their recommendations of top reference books for your business. We have now made these books available to you to download and read electronically.
Click on the Virtual Office Link at the top of your page > then Click on Information Center > Downloadable Reading. From there, you will see the lists of books that are now available to you, right at your fingertips. As always, we are trying to give you additional tools to help you build and grow your PlanNet business! Happy Reading!
~ LisaMarie Klinger, Vice President Marketing Administration
